AI generates.
Craft decides.
AI generates.
Craft decides.
Design Director — Brand, Product & Experience
Design Director
Brand, Product & Experience
Design Director — Brand, Product & Experience
FWA
FWA
Awwwards
Awwwards
What I Do
I design products people understand instantly, trust naturally, and remember long after using. My focus is creating experiences that feel clear, intuitive, and effortless — not because they do more, but because they remove what gets in the way. In a world flooded with products, clarity becomes a competitive advantage, and the experiences people return to are usually the ones that feel the most focused, thoughtful, and human.
How I Think
I believe clarity is one of the most valuable qualities a product can have. Not more features or more complexity — clarity. As AI accelerates creation, more products will begin to look polished while feeling increasingly interchangeable. Tools can generate endless variations, but craft is knowing what matters, what to simplify, and which decisions genuinely improve the experience.
What It Does
Good design reduces friction before people even notice it exists. It helps people move confidently, make decisions naturally, and stay focused on what they’re trying to do rather than the interface itself. People rarely remember every feature, but they do remember products that felt simple, calm, and easy to trust.
My Perspective
Technology is making creation faster, cheaper, and more accessible than ever before. But easier creation doesn’t automatically create connection. The products people remember are the ones that feel intentional — focused experiences that reduce noise, build trust, and help people feel confident using them. Because when everything can be generated, people remember what feels human.
About me
Hey — I’m Jørgen Winsnes, a designer based in Norway. I design brands, products, and experiences that help businesses become clearer, more trusted, and easier to connect with. I was a founding partner and design director at Good Morning, where the work earned more than 100 awards — not for decoration, but because the thinking worked. Today, I’m Head of Design at Club, working across brand, product, and experience to create systems that feel clear, intuitive, and human. As AI accelerates creation and more digital experiences begin to feel increasingly interchangeable, I believe clarity and craft become even more valuable. Because design isn’t just what a brand says — it’s how a business feels to people.
Hey — I’m Jørgen Winsnes, a designer based in Norway. I design brands, products, and experiences that help businesses become clearer, more trusted, and easier to connect with. I was a founding partner and design director at Good Morning, where the work earned more than 100 awards — not for decoration, but because the thinking worked. Today, I’m Head of Design at Club, working across brand, product, and experience to create systems that feel clear, intuitive, and human. As AI accelerates creation and more digital experiences begin to feel increasingly interchangeable, I believe clarity and craft become even more valuable. Because design isn’t just what a brand says — it’s how a business feels to people.
Hey — I’m Jørgen Winsnes, a designer based in Norway. I design brands, products, and experiences that help businesses become clearer, more trusted, and easier to connect with. I was a founding partner and design director at Good Morning, where the work earned more than 100 awards — not for decoration, but because the thinking worked. Today, I’m Head of Design at Club, working across brand, product, and experience to create systems that feel clear, intuitive, and human. As AI accelerates creation and more digital experiences begin to feel increasingly interchangeable, I believe clarity and craft become even more valuable. Because design isn’t just what a brand says — it’s how a business feels to people.
How I Work — A Design Manifesto
I don’t just use tools. I conduct them.
Design has changed. The tools are faster, smarter, and more capable than ever. But the advantage isn’t the tools — it’s knowing what to make them do. I move between Figma, After Effects, Rive, Framer, Cursor, Claude, ChatGPT, Photoshop, and Canva, turning ideas into things that actually work.
With a strong foundation in animation, the work doesn’t just look right. It behaves right. There’s no gap between idea and execution. No handoff. No translation. The thinking carries directly into the product.
Because now, design isn’t separate from building. I can design it, shape it, and bring it to life.
That’s the shift.
From designer to orchestrator.
And when everything moves together, it performs.
What I Do
I design systems that perform. Not just how things look—but how they work. I turn business problems into clear, intuitive experiences— designed to drive understanding, adoption, and growth. I take ideas from good to great— shaping them into something people understand, trust, and act on.
How I Think
Clarity is a decision. Direction beats options. Judgment beats trends. I turn complexity into flows people can follow— and ideas into experiences people choose. Because when thinking is clear, execution compounds.
What It Does
Ideas become systems. Systems shape behavior. Behavior drives business. If it doesn’t move the business, it doesn’t ship.
My Perspective
Tools evolve. Thinking is the advantage. Most design adds surface. I add direction. I don’t follow tools. I orchestrate them. Because when thinking wins, design performs.
Client Experience
Active Brands, Ikea, Kygo Life, Nordvik Eiendomsmegling, Landkreditt, Fana Sparebank, Peugeot, Scandic, Litago, Tine, SAS, Norwegian, MENY, Skullcandy, Nirve Bikes, NetCom / Telia, Mc Donalds, Burger King, Telenor, TORO, PLAN, Orkla Health, Vossafår, TV2, Nokia, Sony Ericsson, Peppes Pizza, Freia, Comfort, Norad, Coop, Volvo, Lo Favør, If Forsikring, Vertikal Helse, Vitec, Arctic Securities, NTB, NAF, DNB, Nordea, Sparebank 1, Grundig, Ali Kaffe, Arcus, Braastad, Vikingfjord, Linie Aquavit, NITH, AF gruppen, Gjensidige, QXL, Finn.no, Audi, Widerøe, Avinor, Microsoft, Eldorado, Kiwi, Kirkens Nødhjelp, Markedshøyskolen, C More, Diesel, North Face, Gore-Tex, Sv, Høyre, Statens vegvesen, Amnesty International, Talk More, Statoil ASA, Circle K, Ali Kaffe, Evergood, Norgesgruppen, Storcash, Norema, Gilde, Amex, Doritos, Harper's Bazaar, Northug, Telia, Telenor, Tine, Litago, Findus
Client Experience
Active Brands, Ikea, Kygo Life, Nordvik Eiendomsmegling, Landkreditt, Fana Sparebank, Peugeot, Scandic, Litago, Tine, SAS, Norwegian, MENY, Skullcandy, Nirve Bikes, NetCom / Telia, Mc Donalds, Burger King, Telenor, TORO, PLAN, Orkla Health, Vossafår, TV2, Nokia, Sony Ericsson, Peppes Pizza, Freia, Comfort, Norad, Coop, Volvo, Lo Favør, If Forsikring, Vertikal Helse, Vitec, Arctic Securities, NTB, NAF, DNB, Nordea, Sparebank 1, Grundig, Ali Kaffe, Arcus, Braastad, Vikingfjord, Linie Aquavit, NITH, AF gruppen, Gjensidige, QXL, Finn.no, Audi, Widerøe, Avinor, Microsoft, Eldorado, Kiwi, Kirkens Nødhjelp, Markedshøyskolen, C More, Diesel, North Face, Gore-Tex, Sv, Høyre, Statens vegvesen, Amnesty International, Talk More, Statoil ASA, Circle K, Ali Kaffe, Evergood, Norgesgruppen, Storcash, Norema, Gilde, Amex, Doritos, Harper's Bazaar, Northug, Telia, Telenor, Tine, Litago, Findus
How I Work — A Design Manifesto
I don’t just use tools. I conduct them. Design has changed. The tools are faster, smarter, more capable than ever. But the advantage isn’t the tools. It’s knowing what to make them do. I move between Figma, After Effects, Rive, Framer, Cursor, Claude, ChatGPT, Photoshop, Canva, turning ideas into things that actually work. With a strong foundation in animation, the work doesn’t just look right. It behaves right. There’s no gap between idea and execution. No handoff. No translation. The thinking carries through directly into the product. Because now, design isn’t separate from building. I can design it. Shape it. And bring it to life. That’s the shift. From designer to orchestrator. And when everything moves together, it performs.
Client Experience
Active Brands, Ikea, Kygo Life, Nordvik Eiendomsmegling, Landkreditt, Fana Sparebank, Peugeot, Scandic, Litago, Tine, SAS, Norwegian, MENY, Skullcandy, Nirve Bikes, NetCom / Telia, Mc Donalds, Burger King, Telenor, TORO, PLAN, Orkla Health, Vossafår, TV2, Nokia, Sony Ericsson, Peppes Pizza, Freia, Comfort, Norad, Coop, Volvo, Lo Favør, If Forsikring, Vertikal Helse, Vitec, Arctic Securities, NTB, NAF, DNB, Nordea, Sparebank 1, Grundig, Ali Kaffe, Arcus, Braastad, Vikingfjord, Linie Aquavit, NITH, AF gruppen, Gjensidige, QXL, Finn.no, Audi, Widerøe, Avinor, Microsoft, Eldorado, Kiwi, Kirkens Nødhjelp, Markedshøyskolen, C More, Diesel, North Face, Gore-Tex, Sv, Høyre, Statens vegvesen, Amnesty International, Talk More, Statoil ASA, Circle K, Ali Kaffe, Evergood, Norgesgruppen, Storcash, Norema, Gilde, Amex, Doritos, Harper's Bazaar, Northug, Telia, Telenor, Tine, Litago, Findus
Job Experience
Club.co
Head of design
2022 - now
Club.co
Head of design
2022 - now
Good Morning Naug
Design Director / Co-founder
2021 - 2022
Good Morning Naug
Design Director / Co-founder
2021 - 2022
Good Morning
Design Director / Creative Director / Co-founder
2009- 2022
Good Morning
Design Director / Creative Director / Co-founder
2009- 2022
Soulpolice
Senior Designer / Freelance
2005 - 2009
Soulpolice
Senior Designer / Freelance
2005 - 2009
Soulpolice
Senior Designer / Freelance
2005 - 2009
Wildmedia
Designer / Founder
2001 - 2009
Wildmedia
Designer / Founder
2001 - 2009
Wildmedia
Designer / Founder
2001 - 2009
Jury Duty
Gulltaggen Jury Leader
Design Category
2017
Gulltaggen Jury Leader
Design Category
2017
Gulltaggen Jury Leader
Design Category
2017
Gullblyanten Jury
Website/social/online film
2016
Gullblyanten Jury
Website/social/online film
2016
Gullblyanten Jury
Website/social/online film
2016
Gulltaggen Jury
Design Category
2016
Gulltaggen Jury
Design Category
2016
Gulltaggen Jury
Design Category
2016
Cresta Awards
Interactive Jury
2015
Cresta Awards
Interactive Jury
2015
Cresta Awards
Interactive Jury
2015
Cresta Awards
Interactive Jury
2015
Cresta Awards
Interactive Jury
2015
Cresta Awards
Interactive Jury
2015
Gullblyanten Jury
2015
Gullblyanten Jury
2015
Gullblyanten Jury
2015
Gulltaggen Jury
Design Category
2015
Gulltaggen Jury
Design Category
2015
Gulltaggen Jury
Design Category
2015
Cresta Awards
Interactive Jury
2014
Cresta Awards
Interactive Jury
2014
Cresta Awards
Interactive Jury
2014
Gullblyanten Jury
2014
Gullblyanten Jury
2014
Gullblyanten Jury
2014
Gulltaggen Jury
2014
Gulltaggen Jury
2014
Gulltaggen Jury
2014
Gulltaggen Jury
2012
Gulltaggen Jury
2012
Gulltaggen Jury
2012
Visuelt Jury
2011
Visuelt Jury
2011
Visuelt Jury
2011
Selected work
Designing a unifying digital layer for a multi-brand company
Webdesign
Designing a unifying digital layer for a multi-brand company
Webdesign
Turning idle time into earning
Concept, Platform design, App design, Animation
Turning idle time into earning
Concept, Platform design, App design, Animation
Designing a Compounding Growth System
Concept, Platform design, App design, Animation
Designing a Compounding Growth System
Concept, Platform design, App design, Animation