Tools evolve.
Creativity endures.
Tools evolve.
Creativity endures.
Design Director — Brand, Product & Experience
Design Director
Brand, Product & Experience
Design Director — Brand, Product & Experience
FWA
FWA
Awwwards
Awwwards
What I Do
I design systems that perform. Not just how things look—but how they work. I turn business problems into clear, intuitive experiences— designed to drive understanding, adoption, and growth. I take ideas from good to great— shaping them into something people understand, trust, and act on.
How I Think
Clarity is a decision. Direction beats options. Judgment beats trends. I turn complexity into flows people can follow— and ideas into experiences people choose. Because when thinking is clear, execution compounds.
What It Does
Ideas become systems. Systems shape behavior. Behavior drives business. If it doesn’t move the business, it doesn’t ship.
My Perspective
Tools evolve. Thinking is the advantage. Most design adds surface. I add direction. I don’t follow tools. I orchestrate them. Because when thinking wins, design performs.
About me
Hey— I’m Jørgen Winsnes, a designer based in Norway. I build brands, products, and experiences that shape how businesses operate—not just how they look. I was a founding partner and design director at Good Morning, where the work earned 100+ awards—because it worked. Now I’m Head of Design at Club.co, aligning brand, product, and experience into one system that drives the business. Design isn’t decoration. It’s the first impression—and everything that follows. It defines how a business shows up, behaves, and performs. Design isn’t what a brand says. It’s what a business does. And when the thinking is clear—design performs.
Hey— I’m Jørgen Winsnes, a designer based in Norway. I build brands, products, and experiences that shape how businesses operate—not just how they look. I was a founding partner and design director at Good Morning, where the work earned 100+ awards—because it worked. Now I’m Head of Design at Club.co, aligning brand, product, and experience into one system that drives the business. Design isn’t decoration. It’s the first impression—and everything that follows. It defines how a business shows up, behaves, and performs. Design isn’t what a brand says. It’s what a business does. And when the thinking is clear—design performs.
Hey— I’m Jørgen Winsnes, a designer based in Norway. I build brands, products, and experiences that shape how businesses operate—not just how they look. I was a founding partner and design director at Good Morning, where the work earned 100+ awards—because it worked. Now I’m Head of Design at Club.co, aligning brand, product, and experience into one system that drives the business. Design isn’t decoration. It’s the first impression—and everything that follows. It defines how a business shows up, behaves, and performs. Design isn’t what a brand says. It’s what a business does. And when the thinking is clear—design performs.
How I Work — A Design Manifesto
I don’t just use tools. I conduct them. Design has changed. The tools are faster, smarter, more capable than ever. But the advantage isn’t the tools. It’s knowing what to make them do. I move between Figma, After Effects, Rive, Framer, Cursor, Claude, ChatGPT, Photoshop, Canva, turning ideas into things that actually work. With a strong foundation in animation, the work doesn’t just look right. It behaves right. There’s no gap between idea and execution. No handoff. No translation. The thinking carries through directly into the product. Because now, design isn’t separate from building. I can design it. Shape it. And bring it to life. That’s the shift. From designer to orchestrator. And when everything moves together, it performs.
What I Do
I design systems that perform. Not just how things look—but how they work. I turn business problems into clear, intuitive experiences— designed to drive understanding, adoption, and growth. I take ideas from good to great— shaping them into something people understand, trust, and act on.
How I Think
Clarity is a decision. Direction beats options. Judgment beats trends. I turn complexity into flows people can follow— and ideas into experiences people choose. Because when thinking is clear, execution compounds.
What It Does
Ideas become systems. Systems shape behavior. Behavior drives business. If it doesn’t move the business, it doesn’t ship.
My Perspective
Tools evolve. Thinking is the advantage. Most design adds surface. I add direction. I don’t follow tools. I orchestrate them. Because when thinking wins, design performs.
Client Experience
Active Brands, Ikea, Kygo Life, Nordvik Eiendomsmegling, Landkreditt, Fana Sparebank, Peugeot, Scandic, Litago, Tine, SAS, Norwegian, MENY, Skullcandy, Nirve Bikes, NetCom / Telia, Mc Donalds, Burger King, Telenor, TORO, PLAN, Orkla Health, Vossafår, TV2, Nokia, Sony Ericsson, Peppes Pizza, Freia, Comfort, Norad, Coop, Volvo, Lo Favør, If Forsikring, Vertikal Helse, Vitec, Arctic Securities, NTB, NAF, DNB, Nordea, Sparebank 1, Grundig, Ali Kaffe, Arcus, Braastad, Vikingfjord, Linie Aquavit, NITH, AF gruppen, Gjensidige, QXL, Finn.no, Audi, Widerøe, Avinor, Microsoft, Eldorado, Kiwi, Kirkens Nødhjelp, Markedshøyskolen, C More, Diesel, North Face, Gore-Tex, Sv, Høyre, Statens vegvesen, Amnesty International, Talk More, Statoil ASA, Circle K, Ali Kaffe, Evergood, Norgesgruppen, Storcash, Norema, Gilde, Amex, Doritos, Harper's Bazaar, Northug, Telia, Telenor, Tine, Litago, Findus
Client Experience
Active Brands, Ikea, Kygo Life, Nordvik Eiendomsmegling, Landkreditt, Fana Sparebank, Peugeot, Scandic, Litago, Tine, SAS, Norwegian, MENY, Skullcandy, Nirve Bikes, NetCom / Telia, Mc Donalds, Burger King, Telenor, TORO, PLAN, Orkla Health, Vossafår, TV2, Nokia, Sony Ericsson, Peppes Pizza, Freia, Comfort, Norad, Coop, Volvo, Lo Favør, If Forsikring, Vertikal Helse, Vitec, Arctic Securities, NTB, NAF, DNB, Nordea, Sparebank 1, Grundig, Ali Kaffe, Arcus, Braastad, Vikingfjord, Linie Aquavit, NITH, AF gruppen, Gjensidige, QXL, Finn.no, Audi, Widerøe, Avinor, Microsoft, Eldorado, Kiwi, Kirkens Nødhjelp, Markedshøyskolen, C More, Diesel, North Face, Gore-Tex, Sv, Høyre, Statens vegvesen, Amnesty International, Talk More, Statoil ASA, Circle K, Ali Kaffe, Evergood, Norgesgruppen, Storcash, Norema, Gilde, Amex, Doritos, Harper's Bazaar, Northug, Telia, Telenor, Tine, Litago, Findus
How I Work — A Design Manifesto
I don’t just use tools. I conduct them. Design has changed. The tools are faster, smarter, more capable than ever. But the advantage isn’t the tools. It’s knowing what to make them do. I move between Figma, After Effects, Rive, Framer, Cursor, Claude, ChatGPT, Photoshop, Canva, turning ideas into things that actually work. With a strong foundation in animation, the work doesn’t just look right. It behaves right. There’s no gap between idea and execution. No handoff. No translation. The thinking carries through directly into the product. Because now, design isn’t separate from building. I can design it. Shape it. And bring it to life. That’s the shift. From designer to orchestrator. And when everything moves together, it performs.
Client Experience
Active Brands, Ikea, Kygo Life, Nordvik Eiendomsmegling, Landkreditt, Fana Sparebank, Peugeot, Scandic, Litago, Tine, SAS, Norwegian, MENY, Skullcandy, Nirve Bikes, NetCom / Telia, Mc Donalds, Burger King, Telenor, TORO, PLAN, Orkla Health, Vossafår, TV2, Nokia, Sony Ericsson, Peppes Pizza, Freia, Comfort, Norad, Coop, Volvo, Lo Favør, If Forsikring, Vertikal Helse, Vitec, Arctic Securities, NTB, NAF, DNB, Nordea, Sparebank 1, Grundig, Ali Kaffe, Arcus, Braastad, Vikingfjord, Linie Aquavit, NITH, AF gruppen, Gjensidige, QXL, Finn.no, Audi, Widerøe, Avinor, Microsoft, Eldorado, Kiwi, Kirkens Nødhjelp, Markedshøyskolen, C More, Diesel, North Face, Gore-Tex, Sv, Høyre, Statens vegvesen, Amnesty International, Talk More, Statoil ASA, Circle K, Ali Kaffe, Evergood, Norgesgruppen, Storcash, Norema, Gilde, Amex, Doritos, Harper's Bazaar, Northug, Telia, Telenor, Tine, Litago, Findus
Job Experience
Club.co
Head of design
2022 - now
Club.co
Head of design
2022 - now
Good Morning Naug
Design Director / Co-founder
2021 - 2022
Good Morning Naug
Design Director / Co-founder
2021 - 2022
Good Morning
Design Director / Creative Director / Co-founder
2009- 2022
Good Morning
Design Director / Creative Director / Co-founder
2009- 2022
Soulpolice
Senior Designer / Freelance
2005 - 2009
Soulpolice
Senior Designer / Freelance
2005 - 2009
Soulpolice
Senior Designer / Freelance
2005 - 2009
Wildmedia
Designer / Founder
2001 - 2009
Wildmedia
Designer / Founder
2001 - 2009
Wildmedia
Designer / Founder
2001 - 2009
Jury Duty
Gulltaggen Jury Leader
Design Category
2017
Gulltaggen Jury Leader
Design Category
2017
Gulltaggen Jury Leader
Design Category
2017
Gullblyanten Jury
Website/social/online film
2016
Gullblyanten Jury
Website/social/online film
2016
Gullblyanten Jury
Website/social/online film
2016
Gulltaggen Jury
Design Category
2016
Gulltaggen Jury
Design Category
2016
Gulltaggen Jury
Design Category
2016
Cresta Awards
Interactive Jury
2015
Cresta Awards
Interactive Jury
2015
Cresta Awards
Interactive Jury
2015
Cresta Awards
Interactive Jury
2015
Cresta Awards
Interactive Jury
2015
Cresta Awards
Interactive Jury
2015
Gullblyanten Jury
2015
Gullblyanten Jury
2015
Gullblyanten Jury
2015
Gulltaggen Jury
Design Category
2015
Gulltaggen Jury
Design Category
2015
Gulltaggen Jury
Design Category
2015
Cresta Awards
Interactive Jury
2014
Cresta Awards
Interactive Jury
2014
Cresta Awards
Interactive Jury
2014
Gullblyanten Jury
2014
Gullblyanten Jury
2014
Gullblyanten Jury
2014
Gulltaggen Jury
2014
Gulltaggen Jury
2014
Gulltaggen Jury
2014
Gulltaggen Jury
2012
Gulltaggen Jury
2012
Gulltaggen Jury
2012
Visuelt Jury
2011
Visuelt Jury
2011
Visuelt Jury
2011
Selected work
Turning idle time into earning
Concept, Platform design, App design, Animation
Turning idle time into earning
Concept, Platform design, App design, Animation
Designing a Compounding Growth System
Concept, Platform design, App design, Animation
Designing a Compounding Growth System
Concept, Platform design, App design, Animation
From two systems to one product
Design System
From two systems to one product
Design System