Club app
Turning idle time into earning
Project type
Concept, Platform design, App design, Animation
Year
2025
Client
Club.co
My role
Head of Design / Senior Designer
Club turns passive phone time into active earning. Users discover brands, join instantly, and take simple actions like: creating content, sharing links, or engaging - in exchange for rewards. Anyone can participate. Earning scales with activity and reach.
The shift
People open their phones to pass time.
Scrolling is fast, effortless, endless—
but passive.
Club turns that same behavior into action.
From consuming
to earning
My Role
I led design end-to-end.
Turned business logic, shaped with leadership and stakeholders, into a clear community led growth system.
Owned core flows and co-created the design system designer.
Worked closely with back-end engineering to Club app to life.
The System
See → Do → Submit → Earn → Progress → Repeat
Users discover brands, join instantly, and start acting.
The system adapts to behavior—creating, sharing, or engaging—without setup.
Missions, affiliate links, and discount codes turn actions into earnings.
Rewards are immediate. Progress is visible.
Value
Time turns into value through:
commission from links and codes
rewards like products or credit
cash and brand-specific wallets
Cash can convert into higher-value credit, reinforcing the loop.
Users earn.
Brands grow.
Experience
Built for short moments.
Open → act → earn
Fast, clear, repeatable.
No thinking required.
Impact
From tool
to system
From figuring out what to do
to always knowing what to do next
Anyone can participate.
Engagement becomes continuous.
Insight
Products don’t win by being better.
They win by fitting behavior.
Club turns scrolling into earning.
Start instantly
Onboarding is built for speed.
Users get in, understand the value, and start within seconds.
No setup. No friction. Just action.
Get an overview
Explore brands and find ones you actually like.
See what they offer—missions, rewards, and ways to earn.
And you’re in
Collaboration starts here.
No applications. No friction.
Just tap and you’re in.
Find your next action
Explore missions, take action, and start earning.
Complete the mission
Finish the task and submit your work.
Once approved, the reward is yours.
Built for action
Missions consist of tasks, broken down into simple steps. Submissions are approved automatically or reviewed manually by brands.
Approved
Your submission is approved by the brand.
The reward is now available in your wallet.
How rewards work
Cash
Earned from actions or sales.
Can be converted into brand credit, often at higher value.
Store credit
Brand-specific value used for purchases.
Products
Free items unlocked through missions.
Your wallet
All rewards live in your wallet.
Use them, boost their value, withdraw cash - or save them for later.
Back into the loop
Return to the Home feed to find new missions or other ways to earn.
Earn commission
Earn from every sale you influence.
Create your own code
Create a personal discount code.
Share it and earn commission from every sale.
Booom, code is live
Time to share it with your audience.
Up to 50 people can use it—and you earn commission on every single sale.
