Isabella Lowengrip 2.0 Blogplatform
Content is everywhere. Control creates influence.
Project type
Website / Blog
Year
2018
Client
United Influencers
My role
Design Director / Senior designer
Isabella Löwengrip partnered with United Influencers to rebuild her platform. After 12 years, the blog was no longer enough.
My Role
Led experience design end-to-end
Defined structure, flows, and wireframes
Set the visual direction in close collaboration with her team
Problem
The platform was built for publishing
Not for positioning
Insight
At this level, perception is the product
Reframing
From blog
To controlled experience
Solution
An editorial, full-screen platform
Content is staged
Not streamed
Motion creates rhythm
Layout creates hierarchy
Experience
No endless feed
Users move through curated moments
Each section reinforces position
Impact
A platform that matches influence
Key Insight
Control is what separates content from brand
