Landkreditt Rebrand
Making a different kind of bank visible
Project type
Rebranding
Year
2021
Client
Landkreditt
My role
Lead Brand Designer
Landkreditt is not a typical bank. It is customer-owned, built for long-term value, and designed to return value rather than extract it. That is a strong position. It just wasn’t visible.
My Role
I led the design of the new brand identity, working closely with brand strategy and marketing leadership. Scope included the logo and symbol system, visual identity, motion principles, and rollout across touchpoints.
The problem
From the outside, Landkreditt felt outdated and niche. From the inside, it was efficient, competitive, and highly trusted. A different bank was being perceived as a generic one. People didn’t reject it. They didn’t consider it.
The insight
This wasn’t a brand problem. It was a translation problem.
Landkreditt works differently, but that difference wasn’t legible. People don’t switch banks because they trust them. They switch because they understand them.
Before → After
The original logo communicates through illustration. It combines sun, land, and movement to describe origin and context.
The new logo communicates through structure. It expresses how value is created over time.
The difference is not how much it shows, but how clearly it communicates.
The old logo tells a story.
The new one shows a system.
The move
Make it feel relevant.
Not through style — through clarity.
Modernity comes from clarity, not style.
The focus shifted from describing what Landkreditt is, to expressing how it works.
Growth became the core idea — but not as speed or scale.
Growth as accumulation.
Growth as stability.
Growth as something shared.
A bank where growth is shared, not extracted.
The system
The identity is built on a geometric framework of intersecting circular forms.
Circular shapes express accumulation. A shared grid ensures consistency. The visual language remains calm and predictable.
Green anchors the system in land. Yellow represents value creation.
The symbol expresses the system.
It grows from a single element through a sequence of structured segments.
Nothing is random. Everything is intentional.
The logo is the system, compressed.
The effect
The rebrand didn’t change what Landkreditt is.
It made it visible.
Clearer positioning.
Broader relevance.
Stronger differentiation.
Lower barrier to consideration.
Outcome
Landkreditt now ranks among the top banks in Norway for customer satisfaction.
Not because the product changed.
Because people finally understood it.
Icons by: Kristine Larsen
